Part 10 : The significance of selling

The significance of selling

When the computer was originally mass-produced for public sale, many industry experts prophesied that no one would desire a box that did nothing but handle data and take up the entire garage. They were obviously wrong: practically every home in the United States has at least one computer, and many have two or three!

This piece of history teaches us that no matter how amazing your product is if you have a bad salesperson, you will never make a dime from it.  Similarly, no matter how amazing your product is, a poor sales letter will prevent you from selling even one copy. As a result, it is critical to have a captivating sales letter that will draw the prospect in and allow them to grasp the benefits given in comparison to the extremely affordable price you are offering. 

A strong sales letter will first capture the reader's attention by resonating with the reader's needs and desires. That's why headlines like "Have you ever felt..." or "Does... sound familiar" are so common. They are effective because they relate to the reader's needs, issues, or desires. The Internet is like a congested expressway, and everyone is in a hurry. Only a great headline like that in big, bold characters can entice your target audience to read your sales letter. 

Once you've gotten your reader's attention, you should spend the first few paragraphs recounting your tale - how you went through what your reader is undoubtedly going through, the anguish of the whole thing, and so on. Once you've persuaded your reader that "he's one of us," you'll be viewed as a caring individual offering a solution rather than a faceless salesman attempting to sell his product. 

Following that, you must elaborate on the benefits of the product you are selling. List them down on a scrap piece of paper till you have a big list, and then compose your sales letter from there. Highlight the benefits in point form and expound on each benefit in your sales letter. Instead of highlighting the product's qualities, emphasize how your product benefits the reader. Instead of claiming "this gadget cures headaches," mention "this gadget can relieve your headaches." Make it interesting to the reader. 

Then, write a paragraph or two about how your product could transform the reader's life if the problem he is having is completely solved. It is critical to use extremely vivid phrases so that the reader can quickly slip into the imagination. 

Finally, make a strong call to action! Your ultimate goal is to persuade your readers to buy your goods, so include a last, powerful call to action, such as "click the Buy button," "whip out your credit card," and so on. Do not make the mistake of overlooking this crucial step after luring your reader through the lengthy paragraphs.