Part 7 : Outsourcing Your Business

Outsourcing Your Business

 Website design, product creation, payment processing, sales letters, affiliate programs, and so on are all key components of an Internet business. What about combining that with sales and advertisement tracking? 

Many Internet marketers start with little home-based businesses with no clue that their businesses will grow into "something that huge." One-man eBay stores evolve into full-fledged online stores staffed by a dedicated staff of salespeople, logistics specialists, and customer service representatives. After all, you can never supervise every detail of your organization when it develops to a certain size, which is why outsourcing comes in helpful. 

However, care must be taken to select the proper personnel to outsource your jobs, and equal attention must be paid to provide the finest working environment for maximum efficiency. It would help if you outsourced repetitive work such as answering emails, keeping track of stocks and sales numbers, etc. This ensures that when you delegate some of your obligations to others, they have the least possibility of making a mistake because the tasks assigned are simple and uncomplicated. In contrast, if you don't want to risk losing your business overnight, never allow people to make decisions that will have a significant impact on it. 

While some duties, such as bookkeeping, must be performed by employees, others can be completed by outsourcing to freelancers. You can, for example, hire ghostwriters to generate good content for your website and freelance designers to spruce up your merchant site. You don't need to pay these folks a regular salary because once their job is done, they don't have much follow-up work for your company. www.elance.com and www.rentacoder.com are ideal resources for freelancers because they allow freelancers and purchasers to transact on a per-job basis. 

When your company grows to a particular size, it will become difficult to keep track of everything, indicating that it is time to outsource. Consider this: you may lose some money by hiring others to do parts of your everyday activities, but you gain more money from higher productivity.